SEO Services Agency Techniques To Promote An E Commerce Website

A few years back selling a stuff was quite restricted to certain customer group. Only those stuffs were sold which were present in the retail stores. But, with the beginning of E-commerce website all these stuffs are sold on a digital virtual platform. Items are present for every user with proper information in that, use and accessibility. E-commerce website has helped the sellers to a huge extent. Several vendors are coming in the E-commerce website to sell their stuff; but, all don’t do well. If you unable to endorse your E-commerce website appropriately, chances are very minimum that customers will reach it. A number of free and paid techniques are available, in this blog all such methods are mentioned.

1. Contact SEO Services Company

SEO is very essential for E-commerce websites to attain the targets set. Better the website is worked on, higher is the chance to reach top rank, which finally brings good traffic and ROI. SEO is the best way to make sure the E-commerce website is a success one. Despite these numerous other elements are obtainable for website to make it to top. If you are not familiar to SEO work, it will take time but the other option is the SEO Services Agency.

The other important point to think is the loading time of the E-commerce website for success. A rapid loading time is crucial. It helps to drive more quality visitors and thus higher sales. It is also a crucial part of SEO; basically, slow loading websites fail to get visitors. Your choice of the hosting server severely impacts the E-commerce website outcomes. Before doing any activity contact SEO Services in Gurgaon for additional guidance. 

2.  Blog for E-Commerce Websites

Blogging is a very important activity for promoting because of its cost and huge following. It is a great stuff that is quite appealing and interesting for readers. If an E-commerce website sells a specific product, then you can post blog as per that and then attract the target customers to the website blog. Once visitors start to come, tell them extra regarding other stuffs you are selling, and this will create higher sales chance. This promotional technique has worked for thousands of E-Commerce businesses; hence, it is a very feasible verdict.

But the very interesting stuff to keep in mind before publishing blog is the originality it holds. If the blog is copied from another website, Google will avoid it and make it spam. Always contact SEO Services Provider in Delhi forwriting blog that is appealing, stimulating and exclusive. This will drive quality visitors and ranking will be on top guaranteed. 

3. Work on Social Media Websites

Social media website like Tumblr, Facebook, YouTube, Twitter, and Instagram will be quite beneficial in setting up the E-commerce presence. The reason is that social media websites has good reach, over 300 million people are its regular users. There are millions of regular users having access on these websites. Your E-commerce website for sure can get a big surge from these websites.

If you do social media promotion work, you could see great results in within limited time frame. Social Media activity is also valued as it doesn’t need any big costing, although paying for paid activities is easier for fast growth. Begin by posting blog and publishing links that engage target audience to the website, and then sell product without problem. Check for proper between website blog and social media websites. There are numerous techniques that you can apply for the social media strategy, once you have been capable in doing so, benefits for your E-commerce website ae seen. SEO Services Agency target the audience by studying the competitor. Competitor work always inspires to work hard. See where the competitor is targeting and try to target those areas for higher sales. 

4. Paid Promotion for E-commerce Website

Paid activities will cost you some money, but it can be quite advantageous, particularly for startup E-commerce websites. If you are proficient to manage high conversion, then paid promotion can seriously offer great benefits.

For example, PPC advertising allows you to pay every moment someone clicks a link straight to your E-commerce website. Once they surf your website, it’s totally your talent to convert them into sale. Thus, if you have an interesting user interface and experts for conversion, then you will definitely start getting positive results very quickly. SEO Services Provider in Delhi, will definitely help to use the paid activities in a relevant manner.

Source: https://www.megicbytesolutions.com/blog/seo-services-agency-techniques-to-promote-an-e-commerce-website

Read more about: Ecommerce Website Development in Gurgaon

Color Balance For Your Website

When you say life is colorful it implies life is happy or exciting. Color is used to convey different meanings in our day to day life. Every color displays a unique message even when we don't realize it. Color specifications depend on the culture and region we belong to. Some colors invoke certain feelings or prospect relative to our society or culture. From street signals to ceremonies, some colors express a universal message. The right choice of color in your website will have a significant effect on how your visitors perceive your message. In this article you can get an idea on color conventions, their use, and selection.

The Color Wheel
Colors are generally interpreted in one of three modes RGB (Red Green Blue), CMYK (Cyan Magenta Yellow Black) and HSV (Hue Saturation Value). Each color mode is used in a specific manner but for HTML it is always best to use RGB mode. This is the widely used HTML color mode. Colors are mostly represented in a color wheel. Color wheel shows the basic colors each wheel representing a different shade of color, which are basically the same. Color wheel is used by painters and artists to mix different shades of color.

Color Harmony
Color harmony represents the colors which go together well. These are the colors that are abreast to each other on the color wheel. Colors which compliment each other are usually colors which are featured opposite on the color wheel. Colors convey several messages; they can provoke your emotions and can also satiate your requirements. Colors like blue, black, dark green and brown seem to fall back. Bright colors like yellow, white, red and orange seem step forward. That's why an orange background kills the gist of the content doesn't matter what text color you have used.

Color Combination
Now that you have the basic understanding of color wheel, let's look at the different color combinations. You need to coordinate with all your colors to make your website lively and interactive. Generally you can combine colors in five different categories mentioned below:

• Warm Colors: These are the colors starting from red-violet to yellow on the color wheel
• Cool Colors: Colors ranging from violet to green-yellow on the color wheel
• Complementary Colors: These are the colors which are exactly opposite in the color wheel
• Monochromatic Colors: This combines all the hues of one color segment on the color wheel.

In designing a website it's important to know what your colors mean. You can now understand why a dark back ground with dark text annoys the visitor, because these colors fall back and disinterest your visitors. So include enough color research before designing your website. Your website should not convey a wrong message to your visitor. Make sure every color you chose compliments your corporate identity.

Source: http://www.e2solutions.net/articles/color-combination-website-design.html

Read more about: Ecommerce Website Design Gurgaon

Myths and Reality of Website Designing

Web designing doesn't follow any particular rule book. It's like any designing format which should be expressive, appealing and informative. But it's not that easy to understand your visitor's choice. Something which is appealing to you might not appeal your visitor. Hence, there are certain guidelines which you should always try to follow while plotting a website. These guidelines basically talk about the content and graphics.

Before designing your web page, you visit numerous web sites; some with good content, some bad and some with a balanced content and graphics. But you must have liked those sites which successfully hold your attention and curiosity. Following are the two web designing myths which are widely followed by the web designers.

Content Supremacy
A well known adage says 'Content is the King', and it is true to some extent. But can content alone hold attention? What if visitor is in a hurry, or don't want to give time to read the content? Then all your content supremacy will be unwanted. Visitor might look for animations or other interfaces to explore the site.

However, it's better to put enough information in the site, but it should not look dull to the visitor. Applets and interfaces can be used to make your site more attractive. Only content lacks the needed appeal in your site, which can deter your visitor. Your website should have a perfect balance of animation and content to become popular among your target audience.

When are these applets required? Sometimes these interfaces are required to establish the relation between the brand and the target audience - for example, the Yahoo Mail's latest beta version that shows a dummy slender lad interacting with the audience. This becomes more interesting when the page shows loading, the constant boxing practice with the shadow of the lad holds interest. This is easily downloaded and it gives an extra zing to the normal mailing WebPages. Similarly, interfaces, applets can be used in comic, gaming and other interactive websites, where you want your audience to adhere to your site.

Web design, like any other designing, has no hard and fast rule. It follows a simple philosophy that is the taste of the target audience. You may have a static or a dynamic website, but it should aptly cater to the target audience.

Graphic Dominance
There is another school of thought, who believes that a website looks attractive only when you put lots of graphics in it. They believe all the applets and interfaces make your site look spectacular and attractive. You might often come across these kind of sites, for example, if a newcomer or web designing student makes any website, who is almost unaware of the real market, will put all his book knowledge and technology to make a website, result, a heavy and adorned site. This makes the site heavy to load, and you might loose your visitor because of this. Hence there should be a balance between the graphics and the content.

You certainly can't afford to have hundred kilobyte animated graphics in your website, which is certainly a useless adornment. Large graphics take longer to load because the download speed depends on your modem. If you have a hundred kilobyte graphic and your visitor has a low modem, then your graphic can take ages to load, which is certainly a strict no for your website's popularity. These graphics are purely decorative and you should restrict yourself while using them. Graphics should be place at the appropriate place; they can enhance the text but, without content graphics is like body without a soul. Undoubtedly, graphics make a page interesting and more desirable, but heavy decoration can destroy the gist of your site. Hence your site should have a blend of graphics and content. Decorative and small pages are always desirable but if your page has too much graphics and takes long to be loaded then it can be unbearable.

Source: http://www.e2solutions.net/articles/myth-reality-website-designing.html

Read more about: Ecommerce Website Design Agency in Delhi

Website Design Planning: First Step to Web Designing

A well made website gives your business a corporate identity in web. Hence website should be interactive, communicative and user friendly. You need to keep track of several points before creating and uploading a website, it is important to plan as per the customers demand. It needs a meticulous approach to construct a good website. Following are the few important points which any website designing company should keep in mind before designing a good website.

Objective
Websites provide you an internet presence. It is essential to define the exact objective of the website before planning the course of action. Your objective should focus on what the basic requirements of your customers and how can your website assist them. The objective should define what the website can achieve and what benefits users can get. As well beginning is half done; a clear purpose of the website can give you the fuel to design a website. With your defined objective, you can easily identify your target audience. Setting short term and long term goal for the website will help you to make clear plans for the future when expansion, modification, and improvement will take place. You can also track your progress if you draw a clear goal setting objective.

Target Audience
You make website for the people, your customer, and audience. It is essential to know who's going to visit your site and how can they benefit you. Defining the right target audience is the foremost step in the website planning process. Your audience or visitors will visit your site for a specific reason and, you need to understand the requirements of your visitors. Whether it's a business site or informative site, you should always identify the target audience for your site. You need to hold the attention of your visitors so that they will stay longer in your site. From visuals to appropriate content, you should know the specific preferences of your audience.

Content
Content management is an integral part of any website. Your visitor judges you through the glasses of content and technology used. A well written content represents the authenticity of the website. Content evaluation and organization should be well defined while plotting a website. Building necessary content then organizing it according to the visitors need is a major step in website planning. Content has to be crisp, brief and right to the point. Ambiguous content may deter the audience's attention. Hence content should be well edited and it should accomplish target audience objectives. It is always better to conduct in depth research before putting the content in your site. Content involves every alphabet featured in your website. You need to categorize content with brief and descriptive words which should be lucid and attractive.

Compatibility
To become a familiar name among viewers, you need to create a website which is compatible with majority of web surfers. In today's situation, market share of browsers, as depending on your target audience, the compatibility of your website with your audience is restricted. There's only one way to be certain about a particular platform that is to test it on that platform.

Storyboarding
Storyboarding is the final process of website planning. In this you take care of the purpose, audience and content to design most suitable format for the website. In storyboarding, you make a site map of your website. Storyboarding creates a visual portrayal of the web pages. There are different ways of making a storyboard for any website. It basically depends on the content and the pages involved in the website. Storyboard can be called a prototype model for the website.

Conclusion
Websites are never finished. It needs constant upgradation and fine tuning to get the best search engine listing. While designing a website, your prime concern should be to make it feature rich and informative for the viewer. It should have the pertinent information which is desired by your visitors and search engines. To make an active site, you should plan accordingly and make every page attractive and informative. If your site features empty pages and is disorganized then it is just a failure. So, you should make your site look professional and effective and for which website planning is just the first step.

Resource: http://www.e2solutions.net/articles/web-designing-planing.html

Read more about: Ecommerce Website Design Gurgaon

5 things you can do to help your Web designer to give you a terrific website

A little known fact is that a lot of time taken in developing a website is spent by the client in getting the material together or getting approvals. Faster the client responds, faster the site gets done. At times we have had to wait weeks for inputs and other times it's been almost overnight.

If you would like your website design project to go smoothly and fast, then you, the client must be better organized and prepared for the engagement. Here are a few tips to help you put things together so that when your web designer comes knocking, you are already ready with it.

1. Setup a team for approvals and content collation.
Website design is one of those activities that will need inputs from different parts of the organization including hr, sales, strategy or production. This diverse sources of information need to be properly managed.

Appoint a one person contact who will handle all the requests that originate from the web developer and then empower him/her with a team that can get stuff done within the organization. Nothing is worse than appointing someone to help develop the website and has zero clout in the organization.

2. Collate the logo, images, photos and other graphic items that might be needed.
Nowadays almost every site needs good photos to stand out. These photos can come from the company but need to be collated. The client can gather them from different areas within the company. Collate them according to their different categories and select the best ones to share with the web designer. They can cut it on a DVD or upload it to a file sharing site for download.

The web designer will also need the company logo and the brand manual for guidance. These should also be collected and given to the web agency.

3. Sort out important information, presentations, case studies and other materials
We have had cases where the client has plopped down a bundle of material and said, 'It's in here somewhere'. We then waste hours wading through the material trying to sort things out which is not a productive use of an web agency's time.

On the other hand many clients provide us with properly sorted documents, each in their respective folders, properly titled along with supporting images or presentations if needed. This helps us concentrate on the web development and speeds up the whole process. Clients should strive to be latter rather than the former.

4. Break down a few doors within the organization to get the required information.
Many times we are sitting on our hands doing nothing while a crucial piece of information is stuck with a senior manager or someone who is too busy. I am always amazed when people tell me that so and so person is busy with work and will respond later. Isn't developing a company website not work? In this day and age it probably is one of the most important work a company can do.

We need someone on the client's side who can break down doors and get the required information with minimum delay. Someone who is not afraid to disrupt people and get them to take time out for this crucial work.

5. Ensure that payments are made as promised when milestones are completed.
Pay onto others as you would like them to pay onto you!
A web design agency has expenses as well. If it completes a milestone on a timely basis, ensure that the promised payment is made. It is amazing how much frustration we face reminding clients to release the next installment.

If you pay the web agency on time, they are relaxed and look forward to the next stage. Everyone is happy and the project hums along merrily.

As a web designer we truly appreciate and love to work for clients who are particular about the payments. If the roles were reversed, wouldn't you want the same? Pay onto others as you would like them to pay onto you!

In Conclusion
As the Scouts motto says, 'Be prepared'. A little bit of organization and work can go a long way to create a fast and smooth development process.

Source: https://www.miracleworx.com/help-your-web-designer.htm

Read more about: Ecommerce Website Design Agency in Delhi

How to evaluate design options presented by your web design agency

Presenting designs and getting them approved is a constant part of any web designer's life. Most times the client 'gets' what we are trying to do and approves the design with minor modifications. But there are times when clients have difficulty understanding the design or don't connect with it immediately.

We realized that such clients, although brilliant at their profession, don't possess the tools or the expertise to evaluate a design. They make some elementary mistakes which causes a good design to get rejected or drastically changed.

Here are a few things we would love for our clients to keep in mind when evaluating the design options presented by the agency.

It's important to avoid snap judgments.
It's also important to avoid snap judgments early on. Design can be extremely subjective and people's opinion on the design can change with prolonged exposure to the design. Instead of deciding immediately, spend some time with the submitted designs. Let your mind adjust to them and notice the details.

Ask your web design agency to explain their thinking
I am surprised how few clients actually ask the design agency for their thought process. After a cursory introduction to the design, most client launch into their opinion on the design which is usually a knee jerk reaction.

A question and answer session with the agency about their thinking, why the layout has been designed that way and what the approach is to the entire website.

Sometimes clients are surprised at the thought process designers have put into the design which they did not grasp immediately. E.g. A common example is the correlation between the design elements and the company logo or monogram.

Don't involve too many people in the design approval process
As the saying goes, 'Too many cooks spoil the broth'. This is especially true for design approvals. We have sat in meetings where opinions were solicited from everyone including those completely outside the management or marketing roles. The result was a smorgasbord of feedback which decimated the designs and we ended up with something very ordinary.

We recommend that the design evaluation team be kept to a maximum of 3 people. Just enough to encourage healthy discussion but not so many that the whole issue becomes confused.

Look at the design as a whole as well as its separate elements.
The first thing you look for and is the easiest to judge is how does the design look as a whole. As a client, you need to be at least 60-70% satisfied with how the design overall looks. Don't shoot for 100% otherwise it will go into perfectionist territory and endless loops.

Don't throw the baby out with the bath water, as the saying goes. Don't get stuck on only one aspect e.g. colours or font. Instead view the design holistically. You might not like any one aspect of the design presented to you, whether its color or font or anything else. But try and look past that and evaluate the design holistically. Does it tick the boxes in other aspects such as navigation, layouting etc.

Look for any parts of the design that tend to overshadow or obstruct the others
A very important part of any design is balance. The individual components of the design need to be also well thought out. No component should overshadow the other and the balance should be maintained in the design. E.g. An overly bright menu might distract from the marquee photo and message. Separation of components should also be observed for any obstruction or hidden aspects. The best layouts are simple and clearly laid out.

Don't ask for more options without giving crystal clear feedback and directions
Sometimes clients reject designs but fail to explain why they rejected them or what is expected from the new designs. This leaves the web design agency clueless and ends up with dozens of unnecessary iterations. I have never seen this approach result in a successful design outcome.

Whenever a client rejects a design we do a thorough analysis of what they liked and did not like in the design so that we are clear what approach to take for the next one.

In conclusion
A little bit of understanding, a little bit of trust in your web design agency can go a long way in getting the website that you can be proud of. Next time an agency sits across from you to present the design, do keep the above ideas in mind and have a pleasant meeting.

Source: https://www.miracleworx.com/how-to-evaluate-design-options-presented-by-your-web-design-agency.htm

Read more about: Ecommerce Website Design Agency in Delhi

Top 8 Principles Of Attractive E Commerce Website Design

When we talk about achieving success in the online market, various strategies come up in our mind. For getting definite victory, one must be well-aware of the important strategies. E-commerce business has taken the front seat and there are ways to make the websites run. To make the website do well, marketers follow some advantageous strategies. But, somehow, their quest for achieving the results fall flat at times. In this competitive world, one must do the tasks with a keen understanding of the principles. Today, for your help, we will study about those principles to make our websites appealing. For any queries, one must contact an Ecommerce website design company. Connecting to the experts will be beneficial and provide you with the best solutions. The Ecommerce web design services make it easier to get an idea on how to achieve a definite success.

1.  High-quality product photography

Nowadays, customers focus on the visual aspects more. It is essential to make your website full of attractive images. A low-quality image will never excite the user and it will in the end be quite intimidating. To be at the top in the online market, it is crucial to work on quality images. The user will understand better and you will get sure response. In any case of confusion, contact Ecommerce website design company for help. The Ecommerce website services help you to get the desired results.

2.   Minimalistic Design

A website usually has a lot of content for the visitors. Adding a fancy design on top of it will confuse the users. It is good to keep the designing minimalistic to impress the visitors. Go for neutral colors such as white for the background. Do not mistake minimalism with simplicity though. The website still has to exhibit professionalism and effort. For more tips, you can also avail Ecommerce website design services for improvement. With it, the beneficial Ecommerce website services add to the perfection of the website.

3.   Easy Navigation

A menu that easily exhibits the products and other categories is the best from the rest. People want to navigate well, so it is good to go for a smooth navigation process. Divide the categories accordingly to offer the users an ease to receive what they want. The structure of the menu, above all, be easy and logical. There are many people with a different perspective, so be sure to add newness. For more tips, go for Ecommerce web design services With it, you can also fetch Ecommerce website services for better results.

4.   Keep the search bar within reach

For making your website user-friendly, try to keep the search bar within reach of the users. People will get anywhere they want on your website without having to navigate here and there. It will have a great impression on your audiences. The search bar makes their task easy and save up a lot of time. A happy time on the website let the users find what they want. This makes their tasks better and easier to fix. You can also avail Ecommerce website services for more ideas. Ecommerce web design services, in this way play an important part.

5.   Short calls to action

There are many calls to action on various Ecommerce websites. It is important to make the calls to action as short as possible. You can easily connect to the behavior of the visitors, who look through products quickly. For finding more such solutions, Ecommerce website design services can be thought upon. Having a contact with the Ecommerce website design company will be quite helpful and make things favorable.

Source: https://www.megicbytesolutions.com/blog/top-8-principles-of-attractive-e-commerce-website-design

Read more about: Ecommerce Website Designing Company in Delhi

How To Build An Attractive E Commerce Online Store Top Designing Tips By Experts

Ecommerce industry is widening its feathers day-by-day. On the other hand, most of the marketers are making use of the different techniques to earn profits. When we talk about attracting the customers, the foremost thing that comes up to be essential is the designing of an online store. The users all around have focus on the designing of a website first. They get attracted to the overall appearance of the website and how the products are placed. A clean and easy to handle website grabs the attention of the users.
They do not take much time in going through the website and to try their hands on the products available. But, some of the marketers come across some difficulties while designing a site and cannot find the exact way to come out of the confusions. For this, they must contact the experts at the right time.

In this regard, they can connect to the Ecommerce Website Design Company. It is a renowned company and works to offer all the possible solutions. The Ecommerce web design services are specially framed for the users who often come across issues. Let us now begin with the best of tips by the experts at Megicbyte Solutions for the online marketers:

Help customers find what they are looking for

The foremost important tip for the marketers while designing a website is to have all the important categories. The customers should not feel distracted or muddled while hopping through the site. They should have all the possible elements to make sure the users do not get confused. A simple and well-structured website alwayscatches the eye of the users. Ecommerce web design services are the best when thinking of fetching the right solutions. For this, it is good to fetch advice from the experts present at the Ecommerce Web Design Company.

Keeping the search bar within reach

It is one of the most important ways the marketers can attract many users to the website. With the help of the Ecommerce website Design Company, one can receive the best solutions. The search bar is the most important way to hunt for the desired product. In this way, having a search bar on the homepage can make things simpler for the users. For understanding, more about the same, Ecommerce website services can also be fetched.

Using good-quality images

The other most important tip by the experts is using good-quality images. This helps in making the users to browse more. The images help the users to find out more about the product better. Crisp and crystal-clear images help the website to take a jump. As per the Ecommerce web Design Company, having the best images can attract the users at once. While designing a website, one must keep this point in mind. Some ideas can also be taken while framing a custom ecommerce website design.

Easy to load website

For the best website, one must also go for an easy to load website. Users often leave a sluggish website. They need speed and it is only possible with the fastest loading website. No one likes a website that loads lethargically. When in doubt, Ecommerce web design services can also be fetched. The Ecommerce web Design Company deals in providing the best solutions and keeping this in mind, the marketers should avail help.

Source: https://www.megicbytesolutions.com/blog/how-to-build-an-attractive-e-commerce-online-store-top-designing-tips-by-experts

Read more about: Ecommerce Website Designing Company in Delhi

Vital Tips On Improving Your Website Design Shared By The Experts

Revamping your website is the best idea as the competition is mounting high. Online marketing of the products involves a certain amount of strategy. That strategy involves a high degree of effectiveness and creative skills as well. Today, there are many websites that are quite attractive and have the best features to get a place in the market. For this, the online marketers follow strategies to collect more info on the new techniques. These help them to achieve the set target. Gracefully designing the websites is an important task is a way to be ahead in the competition. The users first get attracted towards the designing of a website and the presentation. If you find it quite difficult to make the website the way the users want, fetch website design services. The website development services help the marketers to be up-to-date. Whenever there is an urgency to make your websites run smoothly, website development servicesare regarded as the best.

Have a plan

It is important to have a plan while framing a strategy for a website design. Having a definite plan can help the marketers to keep a vision. With the best of techniques, it becomes possible for them to accomplish many tasks. Basically, a plan involves a strategy that makes it easier for the people to do every single activity with a goal in mind. Taking all the aspects in mind, it becomes necessary for the marketers to carry certain principles. For this, they should have a plan to execute further tasks. For any confusion, one can avail Website design services. Website development services are beneficial in every aspect.

Include social share and buttons

Today, social media has captured a big part in everyone’s life. Almost every single person has a social media account. For this reason, it becomes necessary for the businessmen to have a social media account. It is good for them to market their products through social media to connect to the customers in a better way. People spend maximum time on social media platforms, this is why it is good for the marketers to market their products. Fetching website design services also make things favorable for the users. Web development services are the best when planning on owning a great looking website.

Using the best images

To have an impact, it is important to use best images for your websites. People get attracted to the images used on the websites. With the quality images, they connect better and get a clear idea about the products. Images are a mirror of the website, so it is good to have quality images to connect to the people. Always give emphasis on having great pictures to showcase the plus points of your products. The Mobile website design alsoinvolves using the best images to offer the website a boost. Website design services can make your tasks easier and stress-free.

Navigation

What feels good about the website is its navigation. If you have a poor navigation, then no one can find their desired product easily. It is beneficial to have a smooth navigation so that the users do not find it tough to browse over a website. A proper alignment, website structure, and navigation make a website run smoothly. So, give emphasis on creating an ideal website or fetch Website design services to get a desirable result. Website development services assist in making you go for a better web structure easily.

Source: https://www.megicbytesolutions.com/blog/vital-tips-on-improving-your-website-design-shared-by-the-experts

Read more about: Ecommerce Website Development in Gurgaon

Keeping your website alive - Common Website Maintenance Issues and their solutions

n often overlooked aspect of the website is its maintenance. Lots of clients still believe that once you setup a website then it will run on its own without any intervention needed. That would be ideal but in reality the website needs as much tending to as would a garden.

Some of the common issues faced by websites are:

Server Crashes
Most hosting companies promise 99.9% uptime but many times that promise is not upheld. Although a server is a sophisticated computer it is still a computer and is prone to all the problems that affect a normal computer such as hard drive failures, mother failure, memory overloads etc. At times like these the entire server goes down and the hosting company rushes to fix it.

After the server is restored the hosting company usually restores the website from a backup or a copy is retained on the server. But it is incumbent upon the web maintenance team to ensure that all the functionality of the website has been correctly restored. Any issues will have to be rectified and files reuploaded.

Malware / Hacking Attacks
An ever increasing menace is malware attacks which continuously probe for weaknesses in a website. The weakness can be in the form of an unsecured form, an out of date javascript module or a leaked password. Once the site gets attacked, the maintenance team has to rush to restore the site and at the same time investigate and plug the security hole.

This requires the website maintenance company to be constantly vigilant and uptodate with the latest security protocols. They also have to make sure all scripts on the website are uptodate and secure.

Browser Version related Updates
Most Jquery scripts that provide the fancy interactivity on the website such as menus, slideshows etc are optimized to work on various browser versions. However there are times when a new browser version can throw a script out of whack and not get the same result as on the earlier version of the browser.

In such cases either the script has to be updated or replaced. Alternately some changes to design can also be made to use a different type of script, especially if the problem is extensive across multiple browsers.

Resource Utilization
At times due to marketing efforts the traffic to the site jumps and the resources allocated fall short. At such times the website maintenance company can take two actions i.e. connect with the hosting company to increase allocated resources and optimize the website to utilize resources better.

When we talk about resources we are talking about server space, CPU usage (especially if heavy calculations have to be made), memory usage (eg. Resizing large images for multiple users) and bandwidth to and from the website.

Resource optimization can be done by introducing techniques like caching pages, compressing groups of files included in the web page (the browser decompresses them when rendering the page) and optimizing the size of the images. Scripts used on the website can also be optimized through a process called minification where unnecessary white spaces and carriage returns in the code are eliminated.

Source: https://www.miracleworx.com/common-website-maintenance-issues.htm

Read more about: Ecommerce Website Design Agency in Delhi

Is your web design outdated?

Did you know that 38% of people will leave a website if it fails to deliver an attractive and user-friendly layout? What’s more, figures show that a whopping 94% of visitor’s close websites and stop trusting them if the site features an out of date or inferior design. At First Point Web Design we believe that as web design and development trends continue to develop, it is vital that your website reflects these changes in order to give potential customers a reason to stick around. After all, if your website delivers a poor user experience, customers will naturally choose your competitors modern and user friendly site over yours, no matter how good your products or services may be!

Is your website making a good first impression?

We know you’ve probably heard it a thousand times now but it’s true, your website is a powerful tool. For many businesses, it acts as the first point of communication between potential customers and your brand. For this reason, in order to make that great first impression, your site needs to portray your business in a professional, dynamic, and engaging manner. It should establish your company, provide useful and engaging information about your products or services, and it should ultimately be generating you leads. The question is however, is your website achieving this in its current state?
Poor load speeds, bulky layouts, complex navigation menus, a lack of mobile usability and the lack of an SSL certificate can all contribute to your website becoming difficult to use/ navigate or simply unattractive to users. The result of this is drops in traffic, high bounce rates and a lack of enquiries or returning visits to your site.

Do I need a web design refresh or a total redesign?

At First Point Web Design, we offer a range of web design solutions which help to increase your sites security, mobile user ability, and its overall performance. From total re-designs where we build you a new site from scratch, to giving your existing website some TLC with a much-needed refresh, we can help you to really get the most out of our website! If you already have a website which features strong content and outreach but it’s simply outdated, then a refresh may be right for you. If your site is very out of date then a completely new build may be the better option. For advice about which would best suit your needs or to find out more about how our web design services can help you to really “wow” new and existing customers online, get in touch today!

Source: http://www.firstpointwebdesign.com/is-your-web-design-outdated.htm

Read more about: Ecommerce Website Design Agency in Delhi

What Are The Benefits Of Ecommerce?

Gone are the days when entrepreneurs were too hesitant to take their business online. Today, everyone is familiar with the concept as well as the benefits of Ecommerce. If you are an emerging name in the business world, then you must first get familiar with Ecommerce and the benefits that you can reap from it.

Ecommerce & Its Benefits
In today’s world, Electronic Commerce is no longer an alternative, as considered before, but a necessity. Typically, it is defined as electronically buying and selling goods through computer network such as the internet. Here is a list of its benefits for entrepreneur:

Product Promotion: Ecommerce is the best way to promote goods and services that you deal in. It provides you with a platform through which you can establish direct, information-rich interaction with your prospective customers. Even as the prospective customers are not turned into buyers, your product gets the desired publicity that too, on a large scale.

Keep Your Customers Informed All The Time: Information sharing is super fast over the internet. Ecommerce enables you to not only provide instantaneous solutions to the queries of your customers but also allows you to keep them informed all the time through emails.

Shortened Payment Time: With easy payment modes such as credit cards, debits cards, etc. ecommerce considerably reduces the payment time. Customers can place orders instantly and pay through electronic funds transfer. This way the time delay related to the payments can be avoided.
24×7 Online Business: Ecommerce enables you to operate 24 hours a day, 365 days a year. Evidently, you are approached and trusted by a larger number of clients when you operate 24×7.

Improved Customer Relationship: When you remain constantly in touch with your customers, you get more opportunities to know and understand their requirements and expectations. You can provide them with instant online support which eventually results in improved relationship with the customers.

Without any doubt, Ecommerce is the need of the hour. And if you don’t have any website in the competitive world of today, then it is surely going to be a major pitfall. Before it gets too late to manage things, opt for Ecommerce Web development. Ecommerce Web development is the key to success not only for the emerging businesses but the existing businesses as well. So, without giving way to any second thoughts, choose Ecommerce Web Development Company and step forward for a better online business.

Source: https://www.weblinkindia.net/web-articles/what-are-the-benefits-of-ecommerce.html

Read more about: Ecommerce Website Development Services

How to go about finding the right web design agency for your website needs

How to go about finding the right web design agency for your website needs.
In an ideal situation the first web designer who pitches to you would be the right choice but we do not live in an ideal world and you have to be very careful about how you select the right web design agency for your business needs.

Web design is typically a field where the barriers to entry are very low and anybody can take it up unlike being a doctor or a lawyer. A guy sitting in his bedroom can easily present himself as a web designer. There are no universally adopted standards to measure web designers by nor is there a conclusive organization which certifies them. Web design is not even recognized as a proper profession in some quarters.

What criteria would you use to access a web designer?
While selecting a web designer look for the following:

Credentials - training and qualifications
Skill and experience
Quality of the Portfolio of previous work done
Accessibility (Does he have an office with staff, is he easily available on the phone?)
Affordability ( fees, too less could also be a negative indicator)
Professionalism (does he appear to have a good handle on the entire process)
Does he prepare for your appointment?
Explain the nuances of web designing in layman's terms?
Keeps appointments and values your time?
Manage an efficient business?
Reviews the status and progress periodically? (you do not have to continually call him)
Does the personality and style of the web designer suit you?
This might appear as an odd question; after all you aren't looking to marry him/her. But like your relationship with a doctor or lawyer you will be interacting with your web designer for a long time and it makes sense that you should like spending time with him/her. As your business grows so will your work with him/her.

Some indicators to look for would be

Does he talk to you as an equal? Does he take time to listen to your views?
Is he friendly and easy going? (You don't want a grouchy web designer, trust me).
Does he have the patience to explain things to you in details?
Does the web designer understand your business and have a long term vision for it?
Although web design principles are the same; each business is unique in its needs and challenges. A good web designer should be able to study your business and formulate a strategy best suited for you.

A good web designer will usually:

Chalk out a long term strategy plan for your online business
Will create action points for immediate implementation
Will suggest multiple avenues to market your business online not just the website
Will plan for eventualities and support required
Will be transparent and honest about costs, time and deliverables.

Source: https://www.miracleworx.com/how-to-select-the-right-web-designer-in-india.htm

Read more about: Ecommerce Website Design Agency in Delhi

Three web design trends that are hot right now!

Web design evolves just like technology and also goes through its own fads and style periods. Designing also changes with the evolution of technology particularly CSS and JavaScript evolutions.

1. Pictures tell the story
Large images stretching across the page overlaid with tactically relevant copy is in.

Opening some sites can take your breath away due to the lovely images that blaze across the screen. No longer those thin sliver of images overlaid with a large menu.

All the elements on the page have some breathing room and are specifically separated from each other by wide margins. This is to help with mobile friendliness as well as to reduce clutter. This is the new open design paradigm.

2. Scrolling instead of clicking
There was a time when clients insisted that the homepage should end at the first scroll! That's quite pass © now.

Going from page to page on mobile screens can be tedious. As much information as can be represented is placed in single pages so that visitors only have to just swipe and scroll! Special jQuery/CSS libraries like the Parallax effect can make the pages very interesting and interactive.

3. Action oriented human centric approach
Lengthy narratives are out. Punchy lines with call to action buttons are in!

Gone are the days of the verbose copy filling a page with para after para. Today it's all about the punchline. It's about giving people only the most relevant information and asking them to take an action.

People also want to be spoken to like human beings instead of the normal corporate spiel that populates most sites.

We are lucky to have some clients who have understood this and allowed us to adapt their sites to the new paradigm. As for the rest, well, I'm sure they'll come around.

Source: https://www.miracleworx.com/blog/three-web-design-trends-that-are-hot-right-now

Read more about: Ecommerce Website Design Agency in Delhi

5 Things Web Hosting Companies need to improve immediately

For web designers, dealing with web hosting companies on a number of issues is part and parcel of life. However some hosting companies have such convoluted processes and systems that it can drive the web designer up the wall.

The hosting companies that will get and retain my business are the ones who are ETDBW -  'Easy to do Business With'. This means they need to improve on the following pronto!

1. Long complicated and tedious IVRS Systems for support calls
Recently we had to communicate with a hosting company (hint: non-stationary father) where we had to go through 7, yes 7, levels before we go through to the right person. Now multiply this with 10-12 calls and we have a case for insanity!

An example
Press 1 for English
Press 1 for existing customer
Enter customer id
Enter customer pin
Press 1 support
Press 3 for hosting support



2. More than one support person answering an account queries
Do you remember that movie where the character loses his memory every 10 seconds and literally starts over again and again. Dealing with some hosting companies is like that. Every time you get someone on the line you need to explain your issue all over again. Over and over, till you slowly go insane.

Let's have a support person who knows our case and history and can help throughout the installation or upgradation process. And give us direct access to that person as long as we are hosted with you or that person is on your payroll.

3. Unnecessary and complicated interfaces for client interaction
There is a kid's game called Find Elmo, where you are supposed to spot Elmo the character on a busy and intentionally cluttered page. It's fun if you are a kid, not so much if you are on the hosting providers website.

Some hosting providers sites are a labyrinth to trap and devour poor unsuspecting web designers. Instead of a straight forward interface it has layers on layers of options and popups and dropdowns that make your head spin.

Busy web developers have very limited time and would like a simple uncluttered interface to access and use the common hosting features. Web hosting companies need to take a serious look at their customer account setup.

4. Customer support persons who are powerless to intervene in issues
After spending 20 minutes trying to get through to a support personnel it is really awful to be told that they do not have access or rights, and we will have to do the setting ourselves. Then they point you to a cryptic and useless instructions page which we have to then figure out and do ourselves.

Wouldn't it be easier if they can quickly gain access and make the settings instead of making the customer spend an hour trying to figure out the right combination of actions to take from a poorly designed and written knowledgebase page?

Empower your executives to quickly solve the customers issues instead of lobbing the ball back into the customers court.

5. sking for unnecessary feedback and ratings of lousy services
Yes, we get it. You believe in feedback and want us to rate every interaction but we really don't care. If your service was good we want to move on, if your service was lousy we really don't want to spare even more time telling you its lousy. If you don't have internal systems to determine how an interaction went, then you have a bigger problem then feedback.

Also please stop calling your service an 'Award Winning Service' all the time. It really grates on your nerves when we are experiencing pathetic service under the 'award winning' label. And btw when was the last time you won that award...a hundred years ago?

As a web designer, we depend on the web hosting companies for our livelihood and vice versa. Web designers undergo tremendous amount of stress delivering projects on time and they really don't need crap from people who are supposed to be their partners and helpers.

Source: https://www.miracleworx.com/blog/5-things-web-hosting-companies-need-to-improve-immediately

Read more about: Ecommerce Website Designing Company in Delhi

Website designing in India - why India is such an excellent destination for website design

Over the last few years India has become a premier outsourcing destination for western developed nations and that is common knowledge. What is lesser know is that India is also quickly becoming a website design destination as well. The same cost advantage, dedicated people and good English skills which contribute to other outsourcing fields is also working in India's favor in website designing.

Website design is such a field that it cannot simply be done by the numbers; it's a function of marketing and needs creativity and understanding of business.
It's much more than data entry or answering a phone with a prepared script. It requires the designer to understand the clients business and then generate a strategy and design which will sell online. This requires the key skills of good command over English (or any other language for that matter), good technical expertise in various web design software and a creative mind. India has tons of such people who have now matured and are capable of taking on ever increasingly complex web engagements.

Cost arbitrage has always been India's strong point
Although this which has eroded somewhat in the last few years, it still remains a significant advantage. Web designers here are willing to work at quite attractive (from the customer's point of view) rates. If the client is lucky they might just get a top class designer at throw away prices. However the bulk of the designers are average and charge accordingly.

Creativity remains a contentious issue when it comes to outsourcing website work to India.
Will the Indian web designer be able to grasp the subtlety and outlook of the more sophisticated western client? I have personally seen (although was not part of) lots of disputes between overseas clients and Indian web designers where there is total miscommunication due to cultural differences. With the advent of tons of foreign channels, magazines and of course the ubiquitous internet Indian web designers are soaking in the western culture and values and are now operating at the same wavelength as their clients.

Day by day Indian web designers are able to deliver more creative work suited to their western client's tastes.

Challenges remain - the perception of India as a low cost destination can be a double edged sword for Indian web designers. Clients will hesitate while giving the more important and substantial projects. But this is being overcome by some very good and proactive networking by Indian web designers as they are slowly building up the client's confidence in them by delivering high quality work on time and at good cost. Perceptions will change but it will take time.

Overseas clients must however be wary
There are a lot of shady characters masquerading as web designers. Many of them are hosting companies pretending to be web design but who have no talented people in their staff or themselves outsource to others. Such bogus web designers take foreign clients for a ride, holding up their work for months on end and eventually leaving the client frustrated and angry. The scene is littered with thousands of such incomplete projects. However thanks to dynamics of evolution many such players are leaving or have left the market. This has left behind a majority of serious and dedicated web designers in India.

Source: https://www.miracleworx.com/website-design-in-india.htm

Read more about: Ecommerce Website Designing Company in Delhi

Switching website maintenance vendors - challenges and solutions

With our website maintenance business growing well we are constantly faced with on-boarding new clients either who don't have anyone maintaining their site or are unhappy with the current maintenance service providers.

As you can imagine switching website maintenance vendors can be painful all around. In most cases the agency losing the business, cooperates as they don't want their reputation spoiled by unnecessary confrontation. And of course if there is no agency in the picture better still.

Here are some of the common issues faced when switching website maintenance vendors and ideas on how to tackle them:

The existing website is a messWhen faced with such situations we have to evaluate if the current design is salvageable and if it is, then we go for a complete recode of the underlying source code keeping elements of the design the same. If the design is too outdated then we strongly recommend a complete redesign exercise.

After the underlying code of the site has been rewritten, the content is salvaged and plugged into our Content Management System and the site is handed to our customer support team.

Usually after such an exercise, the performance of the site improves dramatically as legacy issues are addressed, search engine friendliness is improved and overall loading speed of the site also improves.

The Intellectual Property of the website is scattered or misplaced
One of the first questions we ask when we come in for a maintenance contract is, 'Who has the domain?' It amazes me how businesses are careless with their digital intellectual property such as domains, hosting accounts, control panel details etc.

Usually multiple managers have handled the site and with each change the information gets more scattered and lost. They have no idea who is handling the domains, who is hosting the site, what are the annual charges being applied etc. They do not have access to Google Analytics (if any) or access to the CMS (if any).

It takes days of painstaking work and searching to put together the missing information and take charge of the website.

Migration of CMS systems
One of the biggest challenges we face when migrating a client's website to our maintenance services is that of the CMS.

CMS or content management systems are of two types - custom ones and open sourced ones. Both are made of the same technological components at the core but are maintained, updated and operated very differently. Some commonly used open source CMS include Wordpress, Drupal and Joomla.

Source: https://www.miracleworx.com/switching-website-maintenance-vendors-challenges-solutions.htm

Read more about: Ecommerce Website Design Gurgaon

How to evaluate design options presented by your web design agency

Presenting designs and getting them approved is a constant part of any web designer's life. Most times the client 'gets' what we are trying to do and approves the design with minor modifications. But there are times when clients have difficulty understanding the design or don't connect with it immediately.

We realized that such clients, although brilliant at their profession, don't possess the tools or the expertise to evaluate a design. They make some elementary mistakes which causes a good design to get rejected or drastically changed.

Here are a few things we would love for our clients to keep in mind when evaluating the design options presented by the agency.

It's important to avoid snap judgments.
It's also important to avoid snap judgments early on. Design can be extremely subjective and people's opinion on the design can change with prolonged exposure to the design. Instead of deciding immediately, spend some time with the submitted designs. Let your mind adjust to them and notice the details.

Ask your web design agency to explain their thinking
I am surprised how few clients actually ask the design agency for their thought process. After a cursory introduction to the design, most client launch into their opinion on the design which is usually a knee jerk reaction.

A question and answer session with the agency about their thinking, why the layout has been designed that way and what the approach is to the entire website.

Sometimes clients are surprised at the thought process designers have put into the design which they did not grasp immediately. E.g. A common example is the correlation between the design elements and the company logo or monogram.

Don't involve too many people in the design approval process
As the saying goes, 'Too many cooks spoil the broth'. This is especially true for design approvals. We have sat in meetings where opinions were solicited from everyone including those completely outside the management or marketing roles. The result was a smorgasbord of feedback which decimated the designs and we ended up with something very ordinary.

We recommend that the design evaluation team be kept to a maximum of 3 people. Just enough to encourage healthy discussion but not so many that the whole issue becomes confused.

Look at the design as a whole as well as its separate elements.
The first thing you look for and is the easiest to judge is how does the design look as a whole. As a client, you need to be at least 60-70% satisfied with how the design overall looks. Don't shoot for 100% otherwise it will go into perfectionist territory and endless loops.

Don't throw the baby out with the bath water, as the saying goes. Don't get stuck on only one aspect e.g. colours or font. Instead view the design holistically. You might not like any one aspect of the design presented to you, whether its color or font or anything else. But try and look past that and evaluate the design holistically. Does it tick the boxes in other aspects such as navigation, layouting etc.

Source: https://www.miracleworx.com/how-to-evaluate-design-options-presented-by-your-web-design-agency.htm

Read more about: Ecommerce Website Designing Company in Delhi

Proactive website maintenance helps website owners leverage their websites to the maximum

Proactive website maintenance helps website owners leverage their websites to the maximum.
Website maintenance is one of the most important and under serviced areas of web designing. Once the web design phase ends, the actual work begins. Unfortunately many web design firms and their clients do not give this phase much importance. However our philosophy at MiracleworX is quite different.

We believe in having a strong support team updating the sites regularly for the clients.
We have worked very hard to create a system and a team to help our clients update their sites as efficiently as possible. With a ticketing system that tracks each request we ensure that nothing slips through the cracks and each request is given its due importance.

Due to the system our clients are one of the most active users of their websites.
Our clients know that there is someone who will respond quickly and efficiently to their requests. This encourages them to keep updating their sites and remain very active. They are able to respond faster to industry changes and their sites are always up-to-date.

Our support team has become an extension of the client's own team.
I love it when clients treat our support team members like their own. There is a deep trust and appreciation between the client and our team which in turn fosters not only routine work but also innovation and risk taking by the client. Due to this dynamic our client websites are always evolving.

Website updates is one less thing our clients have to worry about.
In our crazy world business owners are always stretched for time and resources. Have proactive website maintenance resources gives them one less thing to worry about and frees them to concentrate on their core work.

Source: https://www.miracleworx.com/proactive-website-maintenance.htm

Read more about: Ecommerce Website Design Agency in Delhi

How to select the best digital marketing company for your needs

Digital marketing companies are sprouting all over the place. They are being started by everyone from teenagers to retired ad execs with a lot of time on hand. And of course battle hardened digital veterans as well.

However it is becoming ever more difficult for clients to distinguish between these agencies. They all have really weird names (many of which were probably dreamed up in a haze of smoke) and some out-of-the-box sales pitch which they feel shows their unique thinking. Ultimately they only confuse the prospective clients.

So what are the factors that should actually matter when picking an digital marketing agency. Here are a few to consider:

1. Longevity - Avoid here today, gone tomorrow, operators
This industry is notorious for companies starting one day and disappearing the very next. We have been in business for over 14 years and have seen countless upstarts come and go. Some have even lured a few of our clients away with impossible promises, only to disappear into smoke later.

It might sound clichéd and old fashioned but companies that have survived for years in this tough market are here to stay and have something unique in them that's allowed them to weather the storms. Longevity is usually a good indicator of whether they will be here the next year and onwards.

2. Good all round capabilities
Too many digital companies have only one core competency such as SEO or SEM and try and cover for the other areas through partnership or outsourcing. In such cases you might get good results on that one service but will get screwed in the other areas.

Good digital firms have solid all round expertise and experience. Of course it's impossible for every firm to be good at everything. However look for firms that have the broadest possible skill set. This should include technical abilities along with creative ones.

Always check with them, which part of the digital mix they will be doing in-house and which they will outsource or partner for. Make sure that not too much of the work is outsourced.

3. Management team that talks in real terms
Whether it is digital or not, marketing is marketing. You need an agency with both feet planted firmly on the ground. They should talk in real terms about expected results, possible challenges, problem areas and likelihood of success and failure.

They should be upfront about the risks and rewards of each channel they are using and should have a common sense approach to digital strategy.

There are too many con artists out there blowing smoke up client's backsides. Beware of such snake oil salesmen.

4. Realistic costs
What's 'realistic' is hard to define because it depends on a lot of factors. But I have noted that most clients have a very good feel of what the budget should be. Multiple quotes (but not too many) also helps set a median.

There are usually two types of digital agencies to avoid. The first we can call 'fishers'. They quote ridiculously high prices and wait for the big fish to reel in. They thrive on clients who either don't know better or don't care. The second is the 'do anything to get business' types who will quote so low that it will be impossible to service the client over the long term. They will cut corners or eventually leave the client in a lurch.

The best cost I feel is the one that pinches the client a little but is also not so high to make it a major pain for the client to justify within the company.

Source: https://www.miracleworx.com/how-to-select-the-best-digital-marketing-company-for-your-needs.htm

Read more about: Ecommerce Website Design Agency in Delhi

When to redesign your website and why

When to redesign your website and why.
Most of our clients redesign their websites on an average every 3-4 years. We have clients who are on their 3rd or 4th version of their websites. This process of renewal and revamping closely follows the business growth and development of the client's company as well. Therefore growth spurs the redesign and creates a virtuous cycle. Needless to say every version of the site improves it and creates more opportunities for business generation.

How to know when it is time to redesign your website?
Your website starts looking shabby compared to your competitors - It is a good practice to keep an eye on your competitor's online presence. If you cannot do it then assign the web design agency to do it for you. But if enough time has passed and your competitors are active online you will notice your site falling behind in terms of design and well as user friendliness.

Your website cannot keep up with new browser versions - With each new release of a popular browser like chrome, IE or Firefox certain functionalities on the site such as dropdown menus, JavaScript effects etc. tend to break down unless upgraded. The site literally starts falling apart technically with errors cropping up all over the place. Time to redesign the website.

You are still using huge dollops of Flash effects - For those not in the know; Flash is out, HTML5 and Jquery is in. Aided by the body blow from Apple (IOS devices don't allow Flash), designers are moving away from Flash towards newer more browser friendly technologies like HTML5 & Jquery which many of the same effects as Flash minus the overhead.

Your website does not have a Content Management System - Still uploading and downloading HTML files on your website. Its old news. Switch over to the super efficient content management system which allows your website to be updated literally in seconds. No need to maintain hundreds of messy files. Simply login and edit the site content.

Your site is search engine invisible - Many websites are designed without a thought to search engine friendliness or at most SEO is an afterthought. This low visibility costs you business online. Even if you do hire a SEO firm like Seogolin.com to promote your site they will find it difficult to do much without a search engine friendly site.

You are bored with your site - Believe it or not this is a good reason to redesign. Imagine if you are bored with your site, how must your customers feel? Boring sites are quite prevalent on the net. They add very little value to the business or to the customer. At best they act as a quick reference point for clients looking for the company address or services list. No engagement equals less business.

Source: https://www.miracleworx.com/when-to-redesign-your-website.htm

Read more about: Ecommerce Website Design Company

Best Practices for A Web Design Company In India

Whenever I discuss standards and best practices for web design companies in India I am greeted with the same refrain - web design companies are innovative and follow their own paths. The implication is that by applying standards somehow we will loose our creative edge.

But are standards needed? A well known member of the online community in India recently told me he is considering giving the redesign work of his website outside India. He has completely lost faith in the web design community in India. And can you blame him? Today being a web designer in India is not considered respectable at all. Countless cases of bad service, non delivery and outright cheating by web designers in India fueled this bad reputation.

My father has a favorite saying in Gujarati which I shall translate into English - 'One person's mistakes/sins can hinder/obstruct a hundred'. Due to unscrupulous dealings of a few, all web designers are painted with the same brush. There are web designers in India who are doing superb work and are trying tirelessly to build reputations and create a body of great work. To make sure these efforts are not going in vain we need to create a set of standards and best practices which can be followed without harming innovation or creativity.

will actually boost it.

Deliver your services strictly within the timelines you promised
Web designers should build a safety margin into the timeline they quote to the client and then move heaven and earth to deliver within this

The no.1 complaint about web designers in India today is delay in delivery. We have heard horror stories of how even simple projects have been delayed and a 15 day job takes 2-3 months or more. This is simply unacceptable.

In our experience many times the delays happen at the clients end. This can be mitigated by outlining the client deliverables at the outset and clearly communicating to the client that he/she too has the responsibility to deliver from their end. We have dropped clients who have failed to cooperate and provide material on time. Integrity should be from both sides.

Under-Promise and Over-Deliver - Don't promise clients the moon.
Due to the very competitive nature of our business web designers tend to promise anything and everything to the clients to get the job. Needless to say that the expectations are so high that the fall is inevitable. It is better to under promise the client and delight him by over delivering on it. Set realistic expectations from the outset.

I must admit in the early days I used to do the same with great enthusiasm but over the years I have learnt to curb this tendency, bite my tongue, and give the clients a very realistic and feasible picture. This also builds reputation as you deliver over and over.

Source: https://www.miracleworx.com/web-design-best-practices-india.htm

Read more about: Ecommerce Website Designing Company in Delhi

Getting your people interested and involved in your business website

Are your people into your website? Some ways to get your business team to be more involved with your website.
I see it all the time, companies have a great website which they have paid a great deal to get made but hardly any employee is interested in it. There is no buy in internally and nobody from your company visits the site.

That begs the question, isn't your website for customers and prospects and not for employees? That is partly true; a website is a powerful sales tool. But it can also be an equally powerful tool to utilize in-house to evangelize the business, its goals and values and to keep employees updated.

So how do you get employee buy in?
1. Appoint a WEBSITE CHAMPION.
Someone who is enthusiastic about the internet and has a bit of tech savvy can take on the role of the 'Website Champion'. This person's responsibility would be to act as a cheerleader for the website (and for all related digital marketing efforts) within the company. The success of the website externally and also internally must be made his/her responsibility and must be a significant part of his/her KRA.

An important point to note is that this must be a volunteer position as it requires a lot of energy and enthusiasm from the person and cannot be dumped on just anyone. The 'website champion' must really be a Champion in every sense of the word.

2. Top Management must buy-in and evangelize it to the rest.
If the top management realizes the power of the website they will enthusiastically promote it within the company themselves. The website can be a powerful tool to talk about the management's position on a variety of issues and communicate directly to employees. However they do have to push the site in their day to day activities either by mentioning it often or posting critical information on it regularly which brings me to my next point.

3. The website must be used daily in all the business activities.
A portion of the site can be cordoned off and available only to employees either through a password protected system or via a VPN system only accessible in the office. This part of the site can used in the day to day working of the business by uploading critical information and tools. The idea is that the more the website is used in the day to day activities the more likely are the employees to reach for it when they need information.

Now some might argue that there is no reason to use the site in their business but that is just a lack of imagination. Like customers, employees must also be enticed onto the site till it becomes a habit for them.

4. Using the website as an important part of the training programme for new employees.
Putting a part of the training programme online and asking employees to use it for learning can become a great introduction of the website to them and also conveys to new hires, the importance of the website in the overall business scheme. It will also habituate employees to turn to the website for information from early on.

5. Appointing an agency to provide interesting information on the site and update it regularly.
You can turn the website into a company magazine by hiring an agency to develop unique and interesting content for your website. This content can range from interesting articles to games and offers the employees can take part in. The agency ensures that the site is always buzzing with new content and initiatives and also frees employees from the task of maintaining it which might not be there area of expertise.

Source: https://www.miracleworx.com/getting-employees-involved-in-your-website.htm

Read more about: Ecommerce Website Development Services

Best Website Development Service For Ecommerce Website Design

ECommerce web design is a critical business and the company has to be very careful with the entire site. Most web designers would agree that the design phase is normally the most important part of the project management process and mostly so for eCommerce webpages. It is so because there are numerous factors which contribute to the business directly and indirectly through the webpage. The statement holds true when designing a new custom eCommerce website. Website development Gurgaon ensures that the eCommerce website tick all the mark which can directly or indirectly influence the audiences.

Factors Which Affect In The eCommerce Web Design And Development:

Since the SEO or any digital activity will be held through the webpages, therefore, the development process has to be coded very specifically.
The design of the site is another critical point where the designer has to make sure, the design is in sync with the brand, the target audience and the products as well.
An innovative approach to custom eCommerce web design and development sets the platform aside from other competitive eCommerce platforms.
Webpage Development

Working in webpage development not only means constantly learning new languages, but, it also means learning more about marketing, requirements gathering and human-computer interaction and use all of the knowledge for the best outcome.

Website development Gurgaon has the best approach towards the amalgamation of design and development where they can merge both and serve both technical and marketing factors at once. They transition from simple HTML-driven sites to fully interactive informational and ecommerce portals through these services.

Webpage Designing

Not only must for your business to have an online presence is important but the site design of your brand is equally important. Your company presence on the internet needs to properly represent your brand, here comes the job of ecommerce website design Gurgaon. The webpage designing company will ensure that your brand is impressive enough to gain and maintain the attention of your target customer base online.

A client might not have the exact idea of what goes into making a website and what are the pages required to make your browsing site be seen in Google. Here comes the most important job of the webpage developer, he has to step in and discuss all the possibilities and requirements of the website. The designing company have the answers to technical queries, whereas the client will tell you what they require, thus, it becomes a great deal of coordination to merge the clients' requirement and the technical knitty gritties into one.

Website design and development tools should work as a whole for the usability and running an ecommerce website successfully. As new technologies and programming languages emerge, it will always be necessary for the development company to share web programming tutorials and offer suggestions on proper web design as well.

Source: http://www.sooperarticles.com/internet-articles/web-development-articles/best-website-development-service-ecommerce-website-design-1598944.html

Read more about: Ecommerce Website Development In Gurgaon

Common Misconceptions About E-Commerce that Refuse to Die

Common misconceptions about e-commerce that refuse to die.
We daily get a few enquiries for creating e-commerce websites. Some are quite well thoughtout but most are naive to put it mildly. In a lot of these enquiries i see some misconceptions that refuse to die. Usually these are disguised under the term 'startup', as if by being a startup you are forgiven common mistakes. In fact if you are a startup you should be more focused and should have done your homework more thoroughly.

Misconception 1 - E-commerce is easy, you dont need to have business experience to succeed online, just luck and a well designed site.
Tired of doing a job, fed up with the rat race, start an e-commerce business, thats the basis for many decisions to get into the e-commerce. The same people would never imagine opening a physical store. Why is online different? Or the better question is what makes online business appear easier then a physical business? A basic fundamental misconception - online business is easy.

Misconception 2 - You will get customers easily online and sales will zoom as soon as you launch the website.
'Build it and they will come' seems to be the mantra for many e-commerce dreamers. Somehow the fundamentals of marketing and build up seem to be skewed online. The reality is that you have to work just as hard for every sale online as you would have to do in the real world. Successful e-commerce companies work on their offerings, marketing messages and market strategies just as hard as any offline firm except that their offerings are digital rather than physical. But digital does not necessarily mean easier.

Misconception 3 - E-commerce produces obscene profits for those who make it.
A friend recently told me about a prospective customer who had registered more than three dozen domain names and wanted my friend's company to help him monetize them. For this person owning the domain name was as good as owning gold. His expectations were unrealistic and his notion of online markets was warped to put it mildly. But this is more common problem than it seems. Hundreds of entrepreneurs hold onto some flimsy idea or concept execting it to make them rich overnight. Thr dream being to sell the business to a VC or a large corp. If you are entering the e-commerce arena you better have something more than a fancy domain name

Misconception 4 - Real world experience and expertise translates easily into the online world.
Over confidence stemming from real world experience is fatal flaw especially in the world of e-commerce. There is a steep learning curve even for the most experienced business person when they take their business online. Customer behaviour changes drastically online along with expectations and anonmity. E-commerce is as much analytically driven as the real world shops are relationship driven. E-commerce is about insane attention to statistics and numbers. Unique visitor, bounce rates, conversions, funnels etc. can be confusing to busines owners more used to simple walk-in customers.

Misconception 5 - Running an e-commerce store is much cheaper than a real world store.
This misconception is fuelled by web design agencies that design e-commerce sites for clients at throw away prices. But e-commerce is much more than a catalog and a shopping cart. Its a process, its a journey, its an iterative experience in ever improving the customer experience. Its not a cost, its an investment. Sooner or later those who try to pull down on cost realize the truth - running an e-commerce business is not cheap.

Source: https://www.miracleworx.com/common-ecommerce-misconceptions.htm

Read more about: Ecommerce Website Design Company

78 Best Ecommerce Website Design Examples & Award Winners

More than 20% of online shoppers cite bad site design and navigation as a primary reason for abandoning a cart or choosing simply not to check out with an individual retailer. Further contributing to conversion issues are leading marketplaces like Amazon or eBay, where consumers have become accustomed to a particular way of shopping, a large part of why more than half of them begin their online product search on those platforms.

Independent stores are losing out on mindshare here –– and while search engine optimization helps drive the other half of online shoppers who begin their product search on Google, one thing is abundantly clear: the function of individual online stores has fundamentally changed.

In the current omni-channel retail environment, online storefronts are no longer simply a brand’s digital checkout. They must be also shopping destinations providing unique online experiences unparalleled by competitors or the industry at large. Your ecommerce website is a form of media –– owned media –– and you must begin thinking of it in this way.

Doug Stephens of the Retail Prophet suggests that brands today need “to move hearts and minds – to sell the idea, essence and values of the brand  – all of which has more traditionally been viewed as the role of media.”

This isn’t easy to do, and the manifestation of doing so varies across verticals and catalog sizes.

So, we here at BigCommerce set out to engage brands on our platform to show us their innovative online storefronts and find the best ecommerce sites from around the world –– ones that drive engagement and conversions, not just “Oohs” and “Ahhs,” (though those are important, too). We looked for brands who are challenging the traditional idea of an online shopping cart and embedding their ecommerce site designs with high-quality content reminiscent of media businesses that keeps customers coming back, and their brand top of mind.

Below, you will find our top five winners, chosen by an expert panel of judges including Josh Bisch, lead designer at Uber, Mike Morello, chief operating officer of digital at Inc. Magazine, LaQuan Smith, founder and designer of the LaQuan Smith celebrity fashion brand, and Andrea Wagner, head of design at BigCommerce.

Source: https://www.bigcommerce.com/blog/best-ecommerce-website-design/

Read more about: Custom Ecommerce Website Design

Top 15 Advantages Of Magento Using As An Ecommerce Store Development

Being in to an ecommerce business means strategizing and managing a lot of things. Doing this is not easy if the foundation is not strong. Today business owners are looking for better platforms for their ecommerce websites as sturdy foundation. This would ensure the goal of catering their customers in a faster, efficient and productive way.

Charged with this challenge and expectation of businessmen, developers are taking help of Magento ecommerce development to create better performing ecommerce websites. Being an open source licensing type, it can be downloaded by any developer. After which any innovative tweak can be used to get a unique result as demanded by the clients.

But there is more to Magento. If somebody wonders as to why Magento ecommerce development has gained so much popularity or even attention of the e-commerce website developers, here are top 15 advantages of Magento.

1. Features
Magneto comes packed with the characteristics facilitating layered navigation, advanced search, wish lists, favorites, product comparisons, multi store feature, email list, grouped products and content management system for static pages as well as SEO performance. Features of an e-commerce website are the foundations delivering user experience and customer satisfaction and as far as Magento is being talked about it is excelling in this job.

2. Flexibility
Depending upon the size, requirements and budget of every business, the flexibility of Magento can be utilized to get the edition-based solutions. For example ‘Magento Go’ suits small businesses, where as ‘Magento Enterprise’ serves medium and large businesses perfectly. Numerous themes and templates available in Magento are another aspect of the same flexibility. Every business has a something unique for them.

3. SEO Edge
‘Magento SEO’ has solved multiple issues by facilitating better optimization of e-commerce site. Page traffic, duplicate content, landing page, indexing, etc are efficiently managed for a website developed on Magento.

4. Developers Friendly
With the growth in business, websites also have to be changed consequently. And with Magento, developers find it easier to update content, add pages to the website and link pages to the sub or main navigation, thus saving considerable amount of time.

5. Carting
Magento shopping cart development helps customers to follow the step-by-step process for purchasing the desired product. Moreover to offer customers multiple options, a business can choose from almost fifty payment gateways to integrate with its Magento ecommerce website.

6. Multiple Store Management
Before Magento, managing multiple stores from single administrative panel was either cumbersome or inconvenient. However, now with Magento each store can be set up distinctly with its unique product catalogue. Running and managing online business 24-7 has become stress-free through many such advantages.

7. Google Services with Magento
The platform has proven itself better in efficiency and performance by shaking hands with the search engine giant Google. Many services of Google like Google Analytics, Google Checkout and Google Base can be used with Magento. It thus facilitates in tracking traffic, uploading content and processing orders placed by customers. As a consequence, businesses can come up with better strategies to attract more of their target audience.

8. On Mobile
In the mobile era, Magento Mobile will establish a fulfilling brand experience for consumers who use their smart phones and mobile devices to connect anytime and anywhere.

9. Coding
Coding in Magento is not considered complex, because the core coding can be conveniently integrated with the third party coding. Both core code and third party code are clearly defined in Magento, allowing websites to draw bests of both. Further it is not disrupted by extensions and add-ons of future upgrades. Many businesses have switched to Magento for this reason as well.

10. Reporting
Administration of websites is easier with Magento as compared to other ecommerce platforms because of reporting. Business owners get detailed report on the performance of their websites explaining info like what is on demand, what has gone out of stock, new items in market, etc. The current situation of the ecommerce businesses thus analyzed allows better strategizing.

11. No Geographical Constraints
Language and currency are two considerable factors when an ecommerce website caters to a wide geographical audience. Magento with its unique features blur these boundaries and one can shop from almost any corner of world.

12. Marketing tools
Magento ecommerce websites have various tools and technologies to promote the business. More potential buyers could be attracted by branding as facilitated by Magento. Options like Private Sales, Flexible Coupons, Catalog Promotional Pricing, Multi-Tier Pricing, Bundled Products, Landing page Tools for Campaigns, etc are among these tools.

13. Order Management
One of the handiest facilities Magento offers enterprises is taking care of orders in a hassle-free way. Admin panel can create, view, edit and fulfill orders, raise invoices (one or multiple), print packing slip, create email notifications and RSS feed for new order, creation of reorder, etc.

14. Additional Components
All Magento versions need one or the other plugins and add-ons to inculcate every need of a business while developing an ecommerce website. Adding is easily facilitated as the platform continues to grow and mature without disrupting the current settings. This also helps in introducing timely changes in the website.

15. Open Source
Last but not the least, being open source Magento is going to evolve more. With every addition the platform is going to get better, and the improvements will also shape up ecommerce websites.

So, a lot more is striving to come in ecommerce; the only thing needed is to be ready to embrace the changes for better!

Source: https://www.india-designers.net/blog/top-15-advantages-of-magento-ecommerce-development

Read more about: Magento Ecommerce Web Development