More than 20% of online shoppers cite bad site design and navigation as a primary reason for abandoning a cart or choosing simply not to check out with an individual retailer. Further contributing to conversion issues are leading marketplaces like Amazon or eBay, where consumers have become accustomed to a particular way of shopping, a large part of why more than half of them begin their online product search on those platforms.
Independent stores are losing out on mindshare here –– and while search engine optimization helps drive the other half of online shoppers who begin their product search on Google, one thing is abundantly clear: the function of individual online stores has fundamentally changed.
In the current omni-channel retail environment, online storefronts are no longer simply a brand’s digital checkout. They must be also shopping destinations providing unique online experiences unparalleled by competitors or the industry at large. Your ecommerce website is a form of media –– owned media –– and you must begin thinking of it in this way.
Doug Stephens of the Retail Prophet suggests that brands today need “to move hearts and minds – to sell the idea, essence and values of the brand – all of which has more traditionally been viewed as the role of media.”
This isn’t easy to do, and the manifestation of doing so varies across verticals and catalog sizes.
So, we here at BigCommerce set out to engage brands on our platform to show us their innovative online storefronts and find the best ecommerce sites from around the world –– ones that drive engagement and conversions, not just “Oohs” and “Ahhs,” (though those are important, too). We looked for brands who are challenging the traditional idea of an online shopping cart and embedding their ecommerce site designs with high-quality content reminiscent of media businesses that keeps customers coming back, and their brand top of mind.
Below, you will find our top five winners, chosen by an expert panel of judges including Josh Bisch, lead designer at Uber, Mike Morello, chief operating officer of digital at Inc. Magazine, LaQuan Smith, founder and designer of the LaQuan Smith celebrity fashion brand, and Andrea Wagner, head of design at BigCommerce.
Source: https://www.bigcommerce.com/blog/best-ecommerce-website-design/
Read more about: Custom Ecommerce Website Design
Independent stores are losing out on mindshare here –– and while search engine optimization helps drive the other half of online shoppers who begin their product search on Google, one thing is abundantly clear: the function of individual online stores has fundamentally changed.
In the current omni-channel retail environment, online storefronts are no longer simply a brand’s digital checkout. They must be also shopping destinations providing unique online experiences unparalleled by competitors or the industry at large. Your ecommerce website is a form of media –– owned media –– and you must begin thinking of it in this way.
Doug Stephens of the Retail Prophet suggests that brands today need “to move hearts and minds – to sell the idea, essence and values of the brand – all of which has more traditionally been viewed as the role of media.”
This isn’t easy to do, and the manifestation of doing so varies across verticals and catalog sizes.
So, we here at BigCommerce set out to engage brands on our platform to show us their innovative online storefronts and find the best ecommerce sites from around the world –– ones that drive engagement and conversions, not just “Oohs” and “Ahhs,” (though those are important, too). We looked for brands who are challenging the traditional idea of an online shopping cart and embedding their ecommerce site designs with high-quality content reminiscent of media businesses that keeps customers coming back, and their brand top of mind.
Below, you will find our top five winners, chosen by an expert panel of judges including Josh Bisch, lead designer at Uber, Mike Morello, chief operating officer of digital at Inc. Magazine, LaQuan Smith, founder and designer of the LaQuan Smith celebrity fashion brand, and Andrea Wagner, head of design at BigCommerce.
Source: https://www.bigcommerce.com/blog/best-ecommerce-website-design/
Read more about: Custom Ecommerce Website Design
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