Disruptient, a Singapore-based performance marketing agency, and CreITive, a global innovation agency headquartered in Dubai, have signed a strategic merger agreement in a move to offer 360-degree digital web and mobile solutions. Financial terms of the transaction were not disclosed.
Disrupient and CrelTive have been working together for close to a year to offer their various service offerings in digital innovation, UI/UX design, web and mobile development, rapid prototyping solutions, and performance marketing to clients across Asia Pacific.
Dan Clarke, CEO of Disruptient, said, “I’m thrilled to be combining efforts with CreITive to bridge the gap between my two favourite cities, Dubai and Singapore, and combining our portfolios of companies across the private and public sector.”
Asked about financial terms of the deal, Clarke told this portal it was “mostly equity swap with a valuation in the 6 figures,” and structured as a cash and equity merger.
Clarke, the former Senior SEO for Groupon during its IPO, joins CreITive Singapore as Managing Director of its Asia Pacific operations. The Disruptient brand will be brought into the CreITive company, and it will continue to operate as a standalone subsidiary.
The new team will consist of approximately 45 employees across Europe, the Middle East, and Asia. The company plans to expand its operations in Asia Pacific by opening new development centres in Indonesia and Vietnam before the end of 2017.
“Our growth plans include building on existing client base of big name clients and adding performance marketing to the existing development work that CreITive does to offer a full end-to-end solution. Our competitive edge is our ability to get things done in very short time windows. We specialise in rapid prototyping and quick turn around,” said Clarke.
“This plus being locally based in SEA from day one and having a deep understanding of local markets, rather than applying western solutions over Asian market problems,” he added.
Disrupient and CrelTive have been working together for close to a year to offer their various service offerings in digital innovation, UI/UX design, web and mobile development, rapid prototyping solutions, and performance marketing to clients across Asia Pacific.
Dan Clarke, CEO of Disruptient, said, “I’m thrilled to be combining efforts with CreITive to bridge the gap between my two favourite cities, Dubai and Singapore, and combining our portfolios of companies across the private and public sector.”
Asked about financial terms of the deal, Clarke told this portal it was “mostly equity swap with a valuation in the 6 figures,” and structured as a cash and equity merger.
Clarke, the former Senior SEO for Groupon during its IPO, joins CreITive Singapore as Managing Director of its Asia Pacific operations. The Disruptient brand will be brought into the CreITive company, and it will continue to operate as a standalone subsidiary.
The new team will consist of approximately 45 employees across Europe, the Middle East, and Asia. The company plans to expand its operations in Asia Pacific by opening new development centres in Indonesia and Vietnam before the end of 2017.
“Our growth plans include building on existing client base of big name clients and adding performance marketing to the existing development work that CreITive does to offer a full end-to-end solution. Our competitive edge is our ability to get things done in very short time windows. We specialise in rapid prototyping and quick turn around,” said Clarke.
“This plus being locally based in SEA from day one and having a deep understanding of local markets, rather than applying western solutions over Asian market problems,” he added.
Resource: https://www.dealstreetasia.com/stories/singapore-disruptient-creitive-merger-75818/
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